Speed to Lead
Weak Lead Engagement
Based on the research of James Oldroyd, PHD, visiting research fellow at M.I.T & David Elkington, C.E.O. of InsideSales.com
For the best results, how should companies respond to their leads?
Maximize results, minimize effort. Many of the results in this study are based on first call attempts, indicating how to get the job done right the first time.
1. Significantly increase the amount of time your leads spend on your website/landing pages (sessions duration)
2. Increase engagement with leads Two-way engaging interactive content (input & feedback) with leads
Generation Marketing (GM) developed an interactive personality assessment (PA) software designed to improve lead conversion rates by enhancing lead engagement through self-reflection and charting of career paths.
We represent a commitment to partnering with schools to provide a better understanding of the quality and depth of their leads no matter the marketing/media channel. With a deep understanding of our demographic and the challenges they often are faced with, our goal is to guide prospects to exceeding theirs. As a result, your admissions and counseling staff are better equiped with additional information to enhance students experience and outcomes.
On Google Analytics, the tracking hierarchy for metrics is as follows:
Analytics tools track thousands of pieces of data. With session duration in the top four metrics, it’s no wonder it needs a little attention now and then. Keep in mind, that the “session” is the full time that a user is on the website. This could include multiple page visits and product views, which are other key analytics that are being tracked by Google and others.