What Causes Low Conversions?
Speed to Lead
- Seconds versus minutes/hours
- 40% of leads shop elsewhere
- 95% of sales goes to first cotact
Weak Lead Engagement
- Intent to buy low when info provided low
- Lack of two way interaction
- Lack of Real Time feedback
The Best Practices for Lead Response Management
Based on the research of James Oldroyd, PHD, visiting research fellow at M.I.T & David Elkington, C.E.O. of InsideSales.com
- 3 Years of Data
- 15.000 Unique leads
- 100,000 Call attempts
The focus
For the best results, how should companies respond to their leads?
Mission
Maximize results, minimize effort. Many of the results in this study are based on first call attempts, indicating how to get the job done right the first time.
Best days to make contact
Best times to make contact
Supercharge Your Leads
We accomplish two simple but CRITICAL things:
1. Significantly increase the amount of time your leads spend on your website/landing pages (sessions duration)
- Session duration → conversion + more time for you to call them
2. Increase engagement with leads Two-way engaging interactive content (input & feedback) with leads
- Curiosity about ourselves – we're all trying to determine what ‘makes us tick’
- Confirmation bias - personality assessments tend to confirm theories we already have about who we are and why we like the things we like
- People love to get real-time feedback of a score, a grade or a personalized outcome based on the responses they give to questions
- Personality Assessment (PA) helps visitors determine areas for improvement or how they stack up against their peers, letting them self-evaluate or self-learn. Based on visitor responses to questions, UCPA delivers personalized recommendations for improvements.
What problem does GMs Personality Assessment solve?
- Improve conversion rates
- Increase lead engagement, duration and depth of interaction
- Gain better understanding of leads strengths and opportunities
- Identify leads most interested in continuing their education
- Attain greater connection between leads and Admissions staff
Who is Generation Marketing?
We represent a commitment to partnering with schools to provide a better understanding of the quality and depth of their leads no matter the marketing/media channel. With a deep understanding of our demographic and the challenges they often are faced with, our goal is to guide prospects to exceeding theirs. As a result, your admissions and counseling staff are better equiped with additional information to enhance students experience and outcomes.
Reduce bounce rate through additional call to actions (CTA)
On Google Analytics, the tracking hierarchy for metrics is as follows:
- Users/Traffic
- Bounce Rate
- Conversion Rate
- Session Duration
Analytics tools track thousands of pieces of data. With session duration in the top four metrics, it’s no wonder it needs a little attention now and then. Keep in mind, that the “session” is the full time that a user is on the website. This could include multiple page visits and product views, which are other key analytics that are being tracked by Google and others.
Who should take the Personality Assessment?
- Any prospect that is generated from any/all of your marketing channels
- Turn-Key personality assessments are available for the following areas of study:
- Business
- IT
- Medical
- Trades
- Social
- Admissions Interview (general assessment)
Conversion rate by traffic source
Skyrocket Conversion Rates by 400% Using Interactive Marketing
What Causes Low Conversions???
Speed to Lead
- Seconds versus minutes/hours
- 40% of leads shop elsewhere
- 95% of sales goes to first cotact
Weak Lead Engagement
- Intent to buy low when info provided low
- Lack of two way interaction
- Lack of Real Time feedback