Generation Marketing

Based on the research of James Oldroyd, PHD, visiting research fellow at M.I.T & David Elkington, C.E.O. of InsideSales.com

1. Significantly increase the amount of time your leads spend on your website/landing pages (sessions duration)

2. Increase engagement with leads Two-way engaging interactive content (input & feedback) with leads

• Curiosity about ourselves – we're all trying to determine what ‘makes us tick’
• Confirmation bias - personality assessments tend to confirm theories we already have about who we are and why we like the things we like
• People love to get real-time feedback of a score, a grade or a personalized outcome based on the responses they give to questions
• Personality Assessment (PA) helps visitors determine areas for improvement or how they stack up against their peers, letting them self-evaluate or self-learn. Based on visitor responses to questions, UCPA delivers personalized recommendations for improvements.

We represent a commitment to partnering with schools to provide a better understanding of the quality and depth of their leads no matter the marketing/media channel. With a deep understanding of our demographic and the challenges they often are faced with, our goal is to guide prospects to exceeding theirs. As a result, your admissions and counseling staff are better equiped with additional information to enhance students experience and outcomes.

Analytics tools track thousands of pieces of data. With session duration in the top four metrics, it’s no wonder it needs a little attention now and then. Keep in mind, that the “session” is the full time that a user is on the website. This could include multiple page visits and product views, which are other key analytics that are being tracked by Google and others.